We are outspoken in our views. Unlike our sister company, The Economist newspaper, much of our work is bespoke for clients and remains confidential. But we share the same fierce passion for independence and integrity. Clients work with us because we are not afraid to tell them what we really think. We never pander to internal agendas or work to buttress some preconceived strategy. We have no vested interest in any specific recommendation—we do not undertake follow-on work to help clients to implement strategies or plan M&A. We just analyse the facts and present our conclusions. We believe that our clients execute better strategies as a result.
For an excellent source on English composition, check out this classic book by William Strunk, Jr. on the Elements of Style. Contents include: Elementary Rules of Usage, Elementary Principles of Composition, Words & Expressions Commonly Misused, An Approach to Style with a List of Reminders: Place yourself in the background, Revise and rewrite, Avoid fancy words, Be clear, Do not inject opinion, Do not take shortcuts at the cost of clarity, … and much more. Details of The Elements of Style by William Strunk, Jr. partially available online at . Note: William Strunk, Jr. (1869–1946). The Elements of Style was first published in 1918.